Managers practice in a constantly changing environment, creating the need for effective strategic planning. However, to date the importance of strategic planning to hospitality and tourism has not been the subject of detailed empirical academic research. This book fills that gap. It contains the latest research which integrates theory with practice, including two new diagnostic tools developed by the authors, the Strategic Planning Index (SPI) and Marketing Planning Index (MPI).
The tourism and hospitality industry is examined from a strategic perspective, including case...
Managers practice in a constantly changing environment, creating the need for effective strategic planning. However, to date the importance of strateg...
