The world of sport is saturated with the signs and images of multinational corporations. But what effect does the relationship between sport and international corporate capitalism have on national identities? From the growth of women's soccer in the US to the corporate use of sport after 9/11, sporting events and their corporate partners have a profound impact on collective imaginations. Sport and Corporate Nationalisms explores the logics and practices underlying the marketing initiatives of major conglomerates and their influence on the shaping of national cultures. Corporations depend...
The world of sport is saturated with the signs and images of multinational corporations. But what effect does the relationship between sport and in...
The world of sport is saturated with the signs and images of multinational corporations. But what effect does the relationship between sport and international corporate capitalism have on national identities? From the growth of women's soccer in the US to the corporate use of sport after 9/11, sporting events and their corporate partners have a profound impact on collective imaginations. Sport and Corporate Nationalisms explores the logics and practices underlying the marketing initiatives of major conglomerates and their influence on the shaping of national cultures. Corporations depend...
The world of sport is saturated with the signs and images of multinational corporations. But what effect does the relationship between sport and in...
Sport Commerce Culture makes a significant contribution to the growing body of literature on the critical analysis of today s highly mediated and commercialized sport spectacles. David L. Andrews explores sport s interdependent relation with the commercial structures and rhythms that define the experience of consumer capitalism within the contemporary United States. Through a series of highly original, interrelated essays, Andrews uncovers the complex connections between sport and contemporary processes of commercialization, commodification, and mass mediation. Focusing attention on a...
Sport Commerce Culture makes a significant contribution to the growing body of literature on the critical analysis of today s highly mediated a...
Discusses the basic physical principles underlying the technology instrumentation of photonics
This volume discusses photonics technology and instrumentation. The topics discussed in this volume are: Communication Networks; Data Buffers; Defense and Security Applications; Detectors; Fiber Optics and Amplifiers; Green Photonics; Instrumentation and Metrology; Interferometers; Light-Harvesting Materials; Logic Devices; Optical Communications; Remote Sensing; Solar Energy; Solid-State Lighting; Wavelength Conversion
Comprehensive and accessible coverage of the...
Discusses the basic physical principles underlying the technology instrumentation of photonics
Covers modern photonics accessibly and discusses the basic physical principles underlying all the applications and technology of photonics.
This volume covers the basic physical principles underlying the technology and all applications of photonics from statistical optics to quantum optics. The topics discussed in this volume are: Photons in perspective; Coherence and Statistical Optics; Complex Light and Singular Optics; Electrodynamics of Dielectric Media; Fast and slow Light; Holography; Multiphoton Processes; Optical Angular Momentum; Optical Forces, Trapping...
Covers modern photonics accessibly and discusses the basic physical principles underlying all the applications and technology of photonics.<...
Discusses the basic physical principles underlying the science and technology of nanophotonics, its materials and structures
This volume presents nanophotonic structures and Materials. Nanophotonics is photonic science and technology that utilizes light/matter interactions on the nanoscale where researchers are discovering new phenomena and developing techniques that go well beyond what is possible with conventional photonics and electronics.The topics discussed in this volume are: Cavity Photonics; Cold Atoms and Bose-Einstein Condensates; Displays; E-paper; Graphene;...
Discusses the basic physical principles underlying the science and technology of nanophotonics, its materials and structures
