The 5 Things You Need to Know about Statistics provides an accessible introduction to statistical thinking for anthropologists and other social scientists who feel some mixture of dread and loathing when it comes to quantification and data analysis. It is not so much an introduction to statistics as a primer on how to think statistically in order to do precise ethnographic studies. Readers will be empowered by the realization that statistics is not an arcane, enigmatical science but a set of tools for learning about the world in which we live. Unlike other books on statistics for beginners,...

The 5 Things You Need to Know about Statistics provides an accessible introduction to statistical thinking for anthropologists and other social scientists who feel some mixture of dread and loathing when it comes to quantification and data analysis. It is not so much an introduction to statistics as a primer on how to think statistically in order to do precise ethnographic studies. Readers will be empowered by the realization that statistics is not an arcane, enigmatical science but a set of tools for learning about the world in which we live. Unlike other books on statistics for beginners,...

How culture is incorporated into individuals' lives is a problem that has plagued the social sciences for centuries. This book examines the insights offered by approaching the question using a cognitive theory of culture.

Culture and the Individual pulls together more than twenty-five years of research on cultural consonance, defined as the degree to which individuals incorporate into their own beliefs and behaviors the prototypes for belief and behavior encoded in shared cultural models. Starting with a critical overview of the treatment of culture and the individual in...

How culture is incorporated into individuals' lives is a problem that has plagued the social sciences for centuries. This book examines the insights offered by approaching the question using a cognitive theory of culture.

Culture and the Individual pulls together more than twenty-five years of research on cultural consonance, defined as the degree to which individuals incorporate into their own beliefs and behaviors the prototypes for belief and behavior encoded in shared cultural models. Starting with a critical overview of the treatment of culture and the individual in...