Scholars have been puzzling over the "future of the book" since Marshall McLuhan's famous maxim "the medium is the message" in the early 1950s. McLuhan famously argued that electronic media was creating a global village in which books would become obsolete. Such views were ahead of their time, but today they are all too relevant as declining sales, even among classic texts, have become a serious matter in academic publishing. Does anyone still read long and complex works, either from the past or the present? Is the role of a professional reader and reviewer of manuscripts still relevant? Book...
Scholars have been puzzling over the "future of the book" since Marshall McLuhan's famous maxim "the medium is the message" in the early 1950s. McLuha...
Scholars have been puzzling over the "future of the book" since Marshall McLuhan's famous maxim "the medium is the message" in the early 1950s. McLuhan famously argued that electronic media was creating a global village in which books would become obsolete. Such views were ahead of their time, but today they are all too relevant as declining sales, even among classic texts, have become a serious matter in academic publishing.
Does anyone still read long and complex works, either from the past or the present? Is the role of a professional reader and reviewer of manuscripts still...
Scholars have been puzzling over the "future of the book" since Marshall McLuhan's famous maxim "the medium is the message" in the early 1950s. McL...
