Ever since Joseph Goebbels commissioned studies of mass media audiences, the behavior of audiences has been of consuming interest to politicians, practitioners, and academics alike. This book offers a comprehensive survey of contemporary academic audience research along with a brief account of its history and development. Looking at such major themes as social influences, public opinion, individual impacts and uses, children and young people, cultures of class and nation, and families and households, the book presents a group of key studies on a relevant topic, followed by a specially...
Ever since Joseph Goebbels commissioned studies of mass media audiences, the behavior of audiences has been of consuming interest to politicians, prac...
Although many digital platforms continue to appropriate and reconfigure familiar forms of media experience, this is an environment which no longer consistently constructs an identifiable 'mass' audience in the terms understood by twentieth century audience researchers. The notion of 'audiencing' takes on different characteristics within a digital environment where platforms encourage users to upload, share and respond to content, while the platforms themselves monetise the digital traces of this activity. This environment demands new ways of thinking about audience and user engagement with...
Although many digital platforms continue to appropriate and reconfigure familiar forms of media experience, this is an environment which no longer ...