This collection of outstanding essays employs a range of approaches to understanding 'whiteness' as a communication phenomenon. Contributors use analyses of media representations, social scientific data results, poststructuralist theoretical discussions and postcolonial critiques of whiteness. The editors conclude by summarizing not only specific claims about whiteness identity, but about how multimethodological approaches to communication offer new ways of considering research.

In the last fifty years, Korea has transformed itself from an agrarian, Confucian-based culture into a global and technological powerhouse, and one of the most important political and economic forces in the world. Based on previous research and face-to-face interviews, the book shows how contemporary Koreans negotiate traditional Confucian values and Western capitalistic values in their everyday encounters particularly in business and professional contexts. This is a useful companion book for courses in international business, intercultural communication, and Asian studies."