As more and more libraries acknowledge their growing teen population, young adult librarians are scrambling for quick and easy ways to make their materials more user-friendly and accessible to this age group. Using basic marketing and merchandising techniques borrowed from book stores and other retail outlets, librarians can attract teens not only to materials they need, but to materials they will like but are often unaware of.

Beginning with an introductory discussion of marketing and teen demographics, the author explains the importance of identifying teens' needs and wants, and...

This handbook is suitable for specialists and generalists in small, medium, and large public libraries, and addresses the full spectrum of library services to teens. Young adults comprise 25% of library patrons, yet nationwide only 11% of libraries have a young adult librarian. By offering services specifically for young adults, libraries will fulfill their responsibility to provide services to the entire community, rather than ignoring this fast growing segment of the population. The book focuses on topics related to young adult collections, including reader's advisory, genre fiction,...