Texas, for years, was a one-party state controlled by white democrats. In 1962, a young eighteen-year-old heard the first rumblings of Chicano community organization in the barrios of Cristal. The rumor in the town was that five Mexican Americans were going to run for all five seats on the city council. But first, poor citizens had to find a way to pay the $1.75 poll tax. Money had to be raised-through bake sales of tamales, cake walks, and dances. So began the political activism of Jose Angel Gutierrez.
Gutierrez's autobiography, The Making of a Chicano Militant, is the first...

The authors analyze the rhetorical discourse characteristic of the Chicano protest movement of the sixties and seventies, focusing on four prominent activists, Cesar Chavez, Rodolfo Corky Gonzalez, Jose Angel Gutierrez, and Reies Lopez Tijerina. How these militant spokesmen employed their extensive skill with words is closely examined and analyzed. In the process, much about the nature, function, and meaning of the Chicano protest movement becomes clear. Similarities and differences in their rhetorical styles are discussed, as are their different backgrounds, personalities, goals,...