This definitive examination of a contemporary social issue asks questions such as: How much media violence is there? What are the meanings conveyed in the way violence is portrayed? What effect does it have on viewers?
Divided into four parts, the book reviews research on media violence; re-examines existing theories of media violence; considers methodological tools used to assess media, and introduces the concept of Lineation Theory, a perspective and new theoretical approach explaining media violence.
This definitive examination of a contemporary social issue asks questions such as: How much media violence is there? What are the meanings conveyed...
This definitive examination of a contemporary social issue asks questions such as: How much media violence is there? What are the meanings conveyed in the way violence is portrayed? What effect does it have on viewers?
Divided into four parts, the book reviews research on media violence; re-examines existing theories of media violence; considers methodological tools used to assess media, and introduces the concept of Lineation Theory, a perspective and new theoretical approach explaining media violence.
This definitive examination of a contemporary social issue asks questions such as: How much media violence is there? What are the meanings conveyed...
'The style of How to Publish Your Communication Research makes it a heartening read. Like any good self-help book it doesn't allow doubt to creep in. It's adamant that ultimately you will get published; all you have to do is understand the rules of the game, which up till now have been a closely guarded secret' - The Research Training Initiative at Birmingham Insitute of Art and Design - follow the link below to read the entire review Alison Alexander and W James Potter provide an 'insider's guide' to getting published in scholarly communication journals. In nine chapters, they and seven...
'The style of How to Publish Your Communication Research makes it a heartening read. Like any good self-help book it doesn't allow doubt to creep in. ...
Well-known journal editors and Communication scholars Alison Alexander and W. James Potter provide an insiderOCOs guide to getting published in scholarly communication journals. Alexander and Potter begin with a review of the manuscript submission process followed by coverage of writing traps that should be avoided. Additional chapters, written by eight other distinguished journal editors, tell prospective authors what editors and reviewers look for when deciding which articles should be published and which should not.
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Well-known journal editors and Communication scholars Alison Alexander and W. James Potter provide an insiderOCOs guide to getting published in sch...
The 11 Myths of Media Violence challenges many of our commonly held beliefs and assumptions about the relationship between media and violence. Illustrated with examples such as common opinions about the amount of violence on television and the effects on children, W James Potter provides an in depth review of how governments, journalists and researchers are part of the problem and raises important questions that place the reader at the heart of the conflict.
The 11 Myths of Media Violence challenges many of our commonly held beliefs and assumptions about the relationship between media and violence. Illustr...
Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning.
Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and exam...
This text seeks to place the key issues of qualitative methods within a historical context by making distinctions among axioms, methodologies, methods and techniques. In summary, the author offers a critical perspective of the gap between prescriptions and practices.
This text seeks to place the key issues of qualitative methods within a historical context by making distinctions among axioms, methodologies, methods...
"Arguing for a General Framework for Mass Media Scholarship challenges scholars and students to consider and reconsider what we know about media and how we think about media. As such, the book provides an important framework for thinking about knowledge--regardless of the discipline... The text provides all of the necessary tools to move the field forward in a way that will increase the rigor of the work being done and augment the overall profile of the discipline." -Dana Mastro, University of Arizona
In this groundbreaking book, W....
"Arguing for a General Framework for Mass Media Scholarship challenges scholars and students to consider and reconsider what w...
-Arguing for a General Framework for Mass Media Scholarship challenges scholars and students to consider and reconsider what we know about media and how we think about media. As such, the book provides an important framework for thinking about knowledge--regardless of the discipline... The text provides all of the necessary tools to move the field forward in a way that will increase the rigor of the work being done and augment the overall profile of the discipline.- -Dana Mastro, University of Arizona
In this groundbreaking book, W....
-Arguing for a General Framework for Mass Media Scholarship challenges scholars and students to consider and reconsider what w...
An approachable, skills-focused student guide to building media literacy, helping students to become more knowledgeable about all facets of the media and more strategic users of media messages.
An approachable, skills-focused student guide to building media literacy, helping students to become more knowledgeable about all facets of the media ...
