In simple and non-technical terms, the Second Edition of Data Collection and Analysis illustrates a wide range of techniques and approaches used in social research projects. Always accessible and engaging, this comprehensive text covers both quantitative and qualitative approaches to data collection and analysis in social research, considering both the structure and logic of research projects and the ethics and politics of research.

A wide range of examples illustrate the text and a set of exercises runs throughout the book to aid the reader in understanding and...

In simple and non-technical terms, the Second Edition of Data Collection and Analysis illustrates a wide range of techniques and approaches used in social research projects. Always accessible and engaging, this comprehensive text covers both quantitative and qualitative approaches to data collection and analysis in social research, considering both the structure and logic of research projects and the ethics and politics of research.

A wide range of examples illustrate the text and a set of exercises runs throughout the book to aid the reader in understanding and...

This work brings together the range of theoretical issues which underpin social psychology together with social experience. Topics focused on include psychology and science and and the social and political uses and abuses of social psychology.

This much-anticipated Second Edition presents an informative and accessible account of survey research. It guides the reader through the main theoretical and practical aspects of the subject and illustrates the application of survey methods through examples.

Thoroughly revised and updated, it presents:

- concise and analytic coverage of multivariate analysis techniques

- a brand new chapter giving theoretical and practical advice on the stages involved in constructing scales to measure attitude or personality

- an up-to-date account of using...