Use this practical guidebook to help you tackle the challenges that medical writing presents Chosen as one of the Best Books of the Year by Doody's Journal, Medical Writing in Drug Development will help readers create effective marketing and advertising pieces on medical topics, especially pharmacy research, that meet legal and ethical standards. Readers will find tips and strategies for developing informative patient-education materials, health-economic assessments, research reports, and conference materials that contain comprehensive and important facts. This helpful book also discusses...