Sarah Sanderson King Ted J., III Smith William C. Adams
Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works, and Asea Brown and Boveri, where organizational learning, a firm's timeline, and corporate culture made implementation difficult. Taken collectively, these case studies suggest several ways in which benchmarking can become an important research methodology and theorist tool for understanding excellence...
Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theo...
This important new book assembles the work of leading figures in contemporary propaganda scholarship. Analyzing propaganda from a multidisciplinary focus, the book presents several contemporary theoretical perspectives, explores key issues in propaganda analysis, and defines two major research traditions while providing examples of their applications. The contributors examine many of the most complicated issues in the field: the nature of suggestion, the relation of propaganda to ideology, and the interaction of pluralism and truth. Various chapters, written by scholars of communication,...
This important new book assembles the work of leading figures in contemporary propaganda scholarship. Analyzing propaganda from a multidisciplinary...
