"The heroic quest is about saying 'yes' to yourself and in so doing, becoming more fully alive and more effective in the world...The quest is replete with dangers and pitfalls, but it offers great rewards: the capacity to be successful in the world, knowledge of the mysteries of the human soul, and the opportunity to find and express your unique gifts in the world."
In this bold and original work, Carol S. Pearson shows that the heroic quest isn't just for certain people under special circumstances. Exploring the many heroic paths available to each...
AWAKENING THE HEROES WITHIN
"The heroic quest is about saying 'yes' to yourself and in so doing, becoming more fully alive and more effective...
Defines the Female System as an emerging reality--a system in which women are valued, first-class citizens. Now with a new foreword by Carol S. Pearson.
Defines the Female System as an emerging reality--a system in which women are valued, first-class citizens. Now with a new foreword by Carol S. Pea...
A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to...
A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know h...
