The author discusses the role of economic concentration in limiting public access to information and reducing opportunities for public discourse. Picard examines the government policies that have contributed to the erosion of democratic participation and have permitted the growth of large commercial press entities, unobstructed by anti-trust provisions. He relates recent public policy responses to this problem to democratic socialist ideology and develops a social-democratic theory of the press which draws upon ideas and policies found throughout the Western world. Picard provides a...
The author discusses the role of economic concentration in limiting public access to information and reducing opportunities for public discourse. P...
The rollout of Digital Terrestrial Television in Europe is a big issue for every country included in this survey. The reason it is of such importance is because DTTV is the centerpiece of many governments' policies toward making Europe the world leader in new information and communication technologies. These same governments are all wrestling with the issues of how to use the technology in ways that create both commercial and noncommercial value. European perspectives on the social, cultural, and political nature of broadcasting vary significantly from those in other parts of the world and...
The rollout of Digital Terrestrial Television in Europe is a big issue for every country included in this survey. The reason it is of such importance ...
Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. This volume is the result of a coordinated effort of scholars in the United States and Europe to explore the characteristics,
Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. This volume is the result of a...
This book offers a comprehensive analysis of the impact of the Internet on media and mediated content industries. It explores and discusses the changes this emergent communications platform is engendering for the media and content industries and the implications of those changes. Its contents are drawn from the findings of a five-year EU sponsored research initiative, the 'Cost A20 Programme on the Impact of the Internet on the Mass Media'. Its authors include Europe's leading scholars in the field.
The book's standpoint is simultaneously multi-lens, interdisciplinary, and...
This book offers a comprehensive analysis of the impact of the Internet on media and mediated content industries. It explores and discusses the change...
This book offers a comprehensive analysis of the impact of the Internet on media and mediated content industries. It explores and discusses the changes this emergent communications platform is engendering for the media and content industries and the implications of those changes. Its contents are drawn from the findings of a five-year EU sponsored research initiative, the 'Cost A20 Programme on the Impact of the Internet on the Mass Media'. Its authors include Europe's leading scholars in the field.
The book's standpoint is simultaneously multi-lens, interdisciplinary, and...
This book offers a comprehensive analysis of the impact of the Internet on media and mediated content industries. It explores and discusses the change...
Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. The phenomenon involves firms from all kinds of media--newspapers, magazines, television, radio, cinema--and is found in enterprises ranging from small, local firms to large, globalized companies. This volume is the result of a coordinated effort of scholars in the United States and Europe to explore the characteristics, processes, challenges, and implications of media product portfolios. This book breaks new ground by introducing the concepts of product portfolio management and...
Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. The phenomenon involves firms from a...
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies."
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this...
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media's innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this...
