This book offers a five-part model companies can follow to "green" themselves. Moreover, it shares the success, and failures, of forerunners in this fast-growing business trend. This book details why and how businesses are becoming more environmentally firendly. It sites seventeen case studies that illustrate "green" advantages enjoyed by companies like Interface, Inc., Patagonia, IBM, Mitsubishi Corporation, and others. Winning "green" practices like the following have enahanced the performance of companies, both in employee retention, customer loyalty, and overall profits. * Patagonia...

Companies around the world are embracing the need to become more ecologically sustainable. Yet, many of today's green business practices fail to result in companies that are truly green. In order to become sustainable, businesses need a fundamentally different approach to greening. Find it here. Building on its predecessor book, Green Business, the author suggests ways to achieve true ecological sustainability with a new paradigm for green business grounded science. She indicates that business exists in an ecological context and that ecological sustainability can occur when ecology and other...