The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals. It includes a review of the international markets for organic and fair trade food and drink; an analysis of organic and fair trade consumers; a review of successful retailing practice and a section on organic and fair trade divergence and convergence. Chapters are also included on perspectives from the...
The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by ...
Building an empire from the ground up is no easy task, but it''s one that has been shouldered for many years by Martha Stewart. She is a piece of media all to herself, on par with the likes of Oprah, and her name is known worldwide. Take a look inside the woman behind the corporation. We delve deep into her history, from her time as a model, to her various television shows and magazines, to her incarceration, all the way through to today. Meet the woman behind the patio furniture, behind the name, behind the mystery. Meet Martha Stewart.
Building an empire from the ground up is no easy task, but it''s one that has been shouldered for many years by Martha Stewart. She is a piece of medi...
