Here is detailed, practical advice for the administrator or practitioner of long-term and senior care services. Experts offer effective techniques for increasing the visibility and scope of those services through modern marketing practices.
Here is detailed, practical advice for the administrator or practitioner of long-term and senior care services. Experts offer effective techniques for...
Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case studies illustrating the detail and complexity of market decisions faced by today s health care and human services marketing professional. Each chapter of this landmark volume includes a brief but thorough presentation of one conceptual area of marketing, which is then evaluated, analyzed, or demonstrated in selected articles written by prestigious and...
Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations...
Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool in evaluating and improving old marketing strategies and creating new marketing strategies where such advertising was neglected. For attorneys, academics, consultants, marketing experts, and students concerned about the development of marketing strategies in this specialized field, Marketing for Attorneys and Law Firms...
Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country....
Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool in evaluating and improving old marketing strategies and creating new marketing strategies where such advertising was neglected. For attorneys, academics, consultants, marketing experts, and students concerned about the development of marketing strategies in this specialized field, Marketing for Attorneys and Law Firms...
Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country....
