Sales pros know that we are in the midst of one of the most turbulent and competitive periods in the history of selling. There are more players in the game, and the game is far mole complex. Customers want innovation. They want custom-made solutions to their problems, and they want them now.

The risks are greater, but so are the opportunities and rewards. The top salespeople--the people Larry Wilson quotes and profiles in this book--know this. They've changed the game of selling, and they have become very successful doing it. They know they have to be leaders within their own...

Packed with time-tested techniques and real-life case studies, this work and life field guide is based on the famous training program of the same name. Now readers can put this powerful resource to work in their search for fulfillment in their professional and personal lives.