"A unique book with a unique approach, this is destined to become a classic." --Charitable Gift Planning News

In this deeply humane and informative book, Douglas White deftly weaves together personal insight and level-headed advice in a probing look at the human side of planned giving. He helps you understand, develop, and use the interpersonal skills that are an essential part of every successful planned giving officer's art.

White provides practical answers to such crucial questions as: How do I successfully approach a prospect for a planned gift? What are the...