In this groundbreaking marketing classic, discover the easiest way to double your selling power overnight using tested selling sentences. Plus, learn how to uncover the most-persuasive benefits hidden in everything you sell, the secret to selling more without saying more, which hypnotic word literally forces people to say "Yes ," the "X, Y, Z" principle of selling (and what it means to you), one simple word that overcomes almost any objection, the difference between making a "canned" sales presentation and a "planned" presentation and why the best message in the world will fall flat on its...

If you were offered three wishes right now that could and would be fulfilled through sheer magic by a fairy godmother, what would they be? Would they be wishes for success...money...travel... new clothes ... a new car ... a home ... or to marry a handsome prince or a beautiful princess? All these things: your success in life, your bank account, a beautiful car, a home to be proud of, a wonderful mate, are proportional to your dreams ... your daydreams Here, at long last, and for the first time in this age, I believe, seems to be the practical, the workable Big Secret of how to transform your...

To understand advertising, you need to understand salesmanship. Both are filled with mis-steps, gimmicks, and frauds. Advertising is widely understood to be "Salesmanship in Print." Understanding what makes a successful salesman then gives you the basics of what will make successful ads. With this tested collection of solutions, any person is well on their way to understanding human nature and how to approach prospects in order that marketing becomes routinely effective. During 10 years of research, Wheeler tested over 105,000 words and phrases on more than 19 million people, resulting in the...