A guide to carrying out a research project in social psychology which challenges the reader to tackle the key methodological and theoretical issues in conducting research. Eight social psychological studies are used to demonstrate a wide range of methods.

Provides an introduction to the theory and application of discourse analysis within the field of social psychology. This book includes chapters on the theoretical roots of discourse analysis in linguistic philosophy, ethnomethodology and semiotics and an overview on the perspectives of discourse analysis and its utility in studying attitudes.