Data mining is a mature technology. The prediction problem, looking for predictive patterns in data, has been widely studied. Strong me- ods are available to the practitioner. These methods process structured numerical information, where uniform measurements are taken over a sample of data. Text is often described as unstructured information. So, it would seem, text and numerical data are different, requiring different methods. Or are they? In our view, a prediction problem can be solved by the same methods, whether the data are structured - merical measurements or unstructured text. Text and...

Data mining is a mature technology. The prediction problem, looking for predictive patterns in data, has been widely studied. Strong me- ods are available to the practitioner. These methods process structured numerical information, where uniform measurements are taken over a sample of data. Text is often described as unstructured information. So, it would seem, text and numerical data are different, requiring different methods. Or are they? In our view, a prediction problem can be solved by the same methods, whether the data are structured - merical measurements or unstructured text. Text and...