"A thorough exploration of one of the most pressing problems in marketing: How to cope with the complexities of the digital world..." Al Ries co-author, The 22 Immutable Laws of Branding and War in the Boardroom. When businesses began to move their brands online in the '90s the first step was placing information online. Brochures were cut-and-pasted to the web. It didn't work, and companies soon knew brochureware was not the answer. Now, digital systems are becoming more pervasive, and a parallel epiphany lies in the not-too-distant future: Data, functionality, rules and models will not be...

Psychiatric Expert Testimony: Emerging Applications is for practitioners who need to be at the cutting edge of admissibility in court. The book avoids standard applications, such as the insanity defense and specific capacity assessments, in favor of those that may be controversial or require evidentiary hearings. It is divided into two broad areas: human development and its deviations; and science and technology. In each chapter, the reader will find a discussion of the science behind the testimony and, where applicable, relevant case law. In the human development area, there are...