For the hundreds of thousands who buy writers guides every year, at last there s one that tells the ugly truth: writers who can t get published are usually making a lot of mistakes. This honest, often funny, book shows them how to identify their own missteps, stop listening to bad advice, and get to work. Drawing on his experience as founding editor of MacAdam/Cage, Pat Walsh gives writers what they need specific, straightforward feedback to help them overcome bad habits and bad luck. He avoids the optimistic, sometimes misleading directions often found in publishing how-to books and presents...

Dave Hitz likes to solve fun problems. He didn't set out to be a Silicon Valley icon, a business visionary, or even a billionaire. But he became all three. It turns out that business is a mosaic of interesting puzzles like managing risk, developing and reversing strategies, and looking into the future by deconstructing the past.

As a founder of NetApp, a data storage firm that began as an idea scribbled on a placemat and now takes in $4 billion a year, Hitz has seen his company go through every major cycle in business--from the Jack-of-All-Trades mentality of a start-up, through the...