In Heuretics--a word defined as -the branch of logic that treats the art of discovery or invention---Gregory Ulmer sets forth new methods appropriate for conducting cultural studies research in an age of electronic hypermedia.

The Rhetoric of Cool: Composition Studies and New Media offers a historical critique of composition studies rebirth narrative, using that critique to propose a new rhetoric for new media work. Author Jeff Rice returns to critical moments during the rebirth of composition studies when the discipline chose not to emphasize technology, cultural studies, and visual writing, which are now fundamental to composition studies. Rice redefines these moments in order to invent a new electronic practice.
The Rhetoric of Cool addresses the disciplinary claim that composition studies...

NEW MEDIA THEORY Series Editor, Byron Hawk 327 pages, including photographs, bibliography, and index. (c) 2012 by Parlor Press AVATAR EMERGENCY is Gregory L. Ulmer's fourth book featuring the EmerAgency, an online virtual consultancy for the digital age. This time his point of departure is Paul Virilio's Generalized Accident from which he develops and theorizes the new concepts of Flash Reason, and specifically Avatar, which serves as the site for electrate identity formation in the twenty-first century. I have taught Ulmer's work on electracy for years, and his theoretical sophistication as...

NEW MEDIA THEORY Series Editor, Byron Hawk 327 pages, including photographs, bibliography, and index. (c) 2012 by Parlor Press AVATAR EMERGENCY is Gregory L. Ulmer's fourth book featuring the EmerAgency, an online virtual consultancy for the digital age. This time his point of departure is Paul Virilio's Generalized Accident from which he develops and theorizes the new concepts of Flash Reason, and specifically Avatar, which serves as the site for electrate identity formation in the twenty-first century. I have taught Ulmer's work on electracy for years, and his theoretical sophistication as...