In Heuretics--a word defined as -the branch of logic that treats the art of discovery or invention---Gregory Ulmer sets forth new methods appropriate for conducting cultural studies research in an age of electronic hypermedia.

The second and revised edition of a groundbreaking philosophical treatise from a leading authority on the theory and practice of electronic culture in the media age. Continuing the work of post(e)-pedagogy of Applied Grammatology, Ulmer's Teletheory is the second book of his trilogy on the modes of inquiry which concludes with Heuretics. Teletheory addresses the paradigm shift from literacy to electracy, using philosophy of science as well as Roland Barthes' design of an image rhetoric. The invention of a new historiography as experience of subjectivation culminates in a poetics extracted...

NEW MEDIA THEORY Series Editor, Byron Hawk 327 pages, including photographs, bibliography, and index. (c) 2012 by Parlor Press AVATAR EMERGENCY is Gregory L. Ulmer's fourth book featuring the EmerAgency, an online virtual consultancy for the digital age. This time his point of departure is Paul Virilio's Generalized Accident from which he develops and theorizes the new concepts of Flash Reason, and specifically Avatar, which serves as the site for electrate identity formation in the twenty-first century. I have taught Ulmer's work on electracy for years, and his theoretical sophistication as...

NEW MEDIA THEORY Series Editor, Byron Hawk 327 pages, including photographs, bibliography, and index. (c) 2012 by Parlor Press AVATAR EMERGENCY is Gregory L. Ulmer's fourth book featuring the EmerAgency, an online virtual consultancy for the digital age. This time his point of departure is Paul Virilio's Generalized Accident from which he develops and theorizes the new concepts of Flash Reason, and specifically Avatar, which serves as the site for electrate identity formation in the twenty-first century. I have taught Ulmer's work on electracy for years, and his theoretical sophistication as...