Combining shrewd analysis of contemporary practices with a historical perspective, "Breaking Up America" traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The...
Combining shrewd analysis of contemporary practices with a historical perspective, "Breaking Up America" traces the momentous shift that began in the ...
"Links" are among the most basic---and most unexamined---features of online life. Bringing together a prominent array of thinkers from industry and the academy, "The Hyperlinked Society" addresses a provocative series of questions about the ways in which hyperlinks organize behavior online. How do media producers' considerations of links change the way they approach their work, and how do these considerations in turn affect the ways that audiences consume news and entertainment? What role do economic and political considerations play in information producers' creation of links? How do...
"Links" are among the most basic---and most unexamined---features of online life. Bringing together a prominent array of thinkers from industry and...
Playing Doctor is an engaging and highly perceptive history of the medical TV series from its inception to the present day. Turow offers an inside look at the creation of iconic doctor shows as well as a detailed history of the programs, an analysis of changing public perceptions of doctors and medicine, and an insightful commentary on how medical dramas have both exploited and shaped these perceptions. Drawing on extensive interviews with creators, directors, and producers, Playing Doctor is a classic in the field of communications studies. This expanded edition includes a...
Playing Doctor is an engaging and highly perceptive history of the medical TV series from its inception to the present day. Turow offers an ins...
