Combining shrewd analysis of contemporary practices with a historical perspective, "Breaking Up America" traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The...
Combining shrewd analysis of contemporary practices with a historical perspective, "Breaking Up America" traces the momentous shift that began in the ...
"Links" are among the most basic---and most unexamined---features of online life. Bringing together a prominent array of thinkers from industry and the academy, "The Hyperlinked Society" addresses a provocative series of questions about the ways in which hyperlinks organize behavior online. How do media producers' considerations of links change the way they approach their work, and how do these considerations in turn affect the ways that audiences consume news and entertainment? What role do economic and political considerations play in information producers' creation of links? How do...
"Links" are among the most basic---and most unexamined---features of online life. Bringing together a prominent array of thinkers from industry and...