The canned pitch is dead It requires much more than the completion of a sales course to be a successful salesperson in today's volatile business environment.

Hank Trisler, founder and chief executive author of The Trisler Company, brings to bear his rich experience and common sense tactics in this newly revised 3rd edition of his classic, bestselling book. Sprinkled with humorous anecdotes and hypothetical situations, No Bull Selling tells you what you need to make that sale. You will learn how to:

• Create rapport with the buyer
• Determine...