Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans--predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth--and change the way we think about economics, ourselves, and our world.
Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a...
Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans--predictable, error-prone indi...
Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans--predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth--and change the way we think about economics, ourselves, and our world.
Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a...
Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans--predictable, error-prone indi...
The renowned behavioural economist and bestselling author of Nudge, Richard H. Thaler, exposes the irrational tendencies in our thinking and illuminates the way to make clear, logical decisions. He presents his insightful findings with stories about data and experiments and shows us how to avoid making costly mistakes in our own lives.
The renowned behavioural economist and bestselling author of Nudge, Richard H. Thaler, exposes the irrational tendencies in our thinking and illuminat...
