This text offers an overview of the N-generation, the generation of children who in the year 2000 will be between the ages of two and 22. This group is a tsunami that could force changes in communications, retailing, branding, advertising, and education. The author contends that the N-generation are becoming so technologically proficient that they will lap their parents and leave them behind. The book also demonstrates the common characteristics of the N-generation, acceptance of diversity, because the Net doesn't distinguish between racial or gender identities, and a curiosity about...

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST

The Net Generation Has Arrived.
Are you ready for it?

Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay.

The bottom line is this: If you understand the Net...

The acclaimed bestseller that's teaching the world about the power of mass collaboration.
Translated into more than twenty languages and named one of the best business books of the year by reviewers around the world, Wikinomics has become essential reading for business people everywhere. It explains how mass collaboration is happening not just at Web sites like Wikipedia and YouTube, but at traditional companies that have embraced technology to breathe new life into their enterprises.
This national bestseller reveals the nuances that drive wikinomics, and share...

"Tapscott, ganz praxisbezogen, wendet sich an den erfolgreichen Unternehmer oder Manager von morgen - und schlagt folgerichtig einen optimistisch-zuratenden Grundton an ..."
Die Zeit"

If you have to be naked, you had better be buff. We are entering an extraordinary age of transparency, where businesses must for the first time make themselves clearly visible to shareholders, customers, employees, partners, and society. Financial data, employee grievances, internal memos, environmental disasters, product weaknesses, international protests, scandals and policies, good news and bad; all can be seen by anyone who knows where to look. Welcome to the world of the naked corporation. Transparency is revolutionizing every aspect of our economy and its industries and forcing firms to...

Als meine Familie und ich uns Anfang 1992 nach einem herrlichen einwochigen Aufenthalt in St. Lucia auf die Heimreise vorbereiteten, horte ich zufallig ein Gesprach zwischen meiner Tochter Nicole (damals neun Jahre alt) und ihrer neuen Freundin Lauren. Die Madchen waren traurig, weil die Ferien zu Ende gingen und weil sie sich voneinander verabschieden muRten. Die beiden redeten dariiber, wie sie wohl in Kontakt bleiben konnten. "Hast du ein Faxgerat?" fragte Lauren. "Nein," antwortete Niki und sah mich an, als sei ich ein riickstandiger Hillbilly ohne jede Ahnung von technischen Dingen....

We have always struggled, as human beings. But our struggle today is exacerbated by a gap between the increasingly complicated world we have created and the default ways we think about it. Twenty-first-century challenges are qualitatively different from the ones that generations of our ancestors faced, yet our thinking has not evolved to keep pace. We need to catch up. To make smarter decisions -- as governments, organizations, families and individuals -- we need more sophisticated mental strategies for interpreting and responding to today's complexity.

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