Many of women's everyday experiences are tied up inextricably with consumption. In consumer culture research, it tends to be the activities and interests of women which take center stage. This collection provides a wide range of different perspectives on women as consumers, focusing on popular culture, including examinations of popular media and their targeting of female audiences. Apart from a grounding in feminism, the collection does not present a single view, theoretically, methodologically, or politically. Its contributors work across a wide range of disciplines, including cultural...