Every year corporations spend billions in pursuit of change. Some are successful. Many are not. In this winner of the prestigious 1999 Management Consultancy Association Prize, Paul Taffinder casts a critical eye over the big change efforts of more than 30 organizations worldwide, and offers conclusions as unsettling as they are insightful and firmly supported by real-world business sense. "Paul Taffinder achieves what in many other books remains an empty promise. Brilliant insight...inspiring...A real eye-opener."--Dr. Siegfried Hoenle, Director, Warburg Dillon Read.

Every year corporations spend billions in pursuit of change. Some are successful. Many are not. In this winner of the prestigious 1999 Management Consultancy Association Prize, Paul Taffinder casts a critical eye over the big change efforts of more than 30 organizations worldwide, and offers conclusions as unsettling as they are insightful and firmly supported by real-world business sense. "Paul Taffinder achieves what in many other books remains an empty promise. Brilliant insight...inspiring...A real eye-opener."--Dr. Siegfried Hoenle, Director, Warburg Dillon Read.