'Why can't museums be more like films?' thought eleven-year-old John Sunderland whilst truanting from double maths incognito in his school gabardine and cap in a Yorkshire city museum. That idea simmered for 23 years throughout his multi-media design career during which he created the legendary iconic cartoon character 'Dusty Bin' of 3*2*1, the Yorkshire Television quiz game show, and made films with Kenny Everett. Then, unexpectedly, his path led to the Vikings of York. There, against all odds, he became Project Designer of the original Jorvik Viking Centre. His bold interpretation of York...