A full understanding of human action requires an understanding of what motivates people to do what they do. For too many years studies of motivation have drawn from different theoretical paradigms. Typically, human motivation has been modeled on animal behavior, while culture has been described as pure knowledge or symbol. The result has been insufficient appreciation of the role of culture in human motivation and a truncated view of culture as disembodied knowledge. The anthropologists in this volume have attempted a different approach, seeking to integrate knowledge, desire, and action into...

"Culture" and "meaning" are central to anthropology, but anthropologists do not agree on what they are. Claudia Strauss and Naomi Quinn propose a new theory of cultural meaning, one that gives priority to the way people's experiences are internalized. Drawing on "connectionist" or "neural network" models as well as other psychological theories, they argue that cultural meanings are not fixed or limited to static groups, but neither are they constantly revised or contested. Their approach is illustrated by original research on understandings of marriage and ideas of success in the United...

"Culture" and "meaning" are central to anthropology, but anthropologists do not agree on what they are. Claudia Strauss and Naomi Quinn propose a new theory of cultural meaning, one that gives priority to the way people's experiences are internalized. Drawing on "connectionist" or "neural network" models as well as other psychological theories, they argue that cultural meanings are not fixed or limited to static groups, but neither are they constantly revised or contested. Their approach is illustrated by original research on understandings of marriage and ideas of success in the United...

Questions about immigration and social welfare programs raise the central issues of who belongs to a society and what its members deserve. Yet the opinions of the American public about these important issues seem contradictory and confused. Claudia Strauss explains why: public opinion on these issues and many others is formed not from liberal or conservative ideologies but from diverse vernacular discourses that may not fit standard ideologies but are easy to remember and repeat. Drawing on interviews with people from various backgrounds, Strauss identifies and describes 59 conventional...