Martin Starr addresses two of the most important concerns in business today: the globalization of commerce and the problem that U.S. business is having competing with other companies worldwide. Starr approaches these problems from the standpoint of how American corporations can develop business alliances with corporations elsewhere, rather than competing with them, and how they can build on their own strengths by incorporating the strengths of others. He fully analyzes the massive changes that are creating a new global-based economy, and offers strategies and tactics that can help...