"Readers with an entrepreneurial turn of mind will devour "The Millionaire Mind" because it provides road maps on how millionaires found their niches."After its first publication, Dr. Thomas J. Stanley's second best-seller "The Millionaire Mind" spent over four months on the New York Times best-seller list, rising to position #2, and has sold over half a million copies. Here is the first paperback edition of Stanley's second groundbreaking study of America's wealthy.
"The Millionaire Mind" targets a population of millionaires who have accumulated substantial wealth and live in ways that...

The top 1 percent of households in America account for nearly 40 percent of the wealth. This same affluent market is growing seven times faster than the household population in this country Thomas J. Stanley - author of Selling to the Affluent and Marketing to the Affluent - shows that, dollar for dollar, the most productive way to penetrate the affluent market is to network with its members, their advisors, and key members of their important affinity groups. Affluent individuals report that interpersonal, or word of mouth, endorsements are the most influential in their decisions to patronize...