It was like a remake of The Cowboy and the Lady, except that this time they weren't friends. The 1990 Texas governor's race pitted Republican Clayton Williams, a politically conservative rancher and oil millionaire, against Democrat Ann Richards, an experienced progressive politician noted for her toughness and quick wit. Their differences offered voters a choice not only of policies and programs but also of stereotypes and myths of men's and women's proper roles.

Claytie and the Lady is the first in-depth look at how gender affected the 1990 governor's...