Sports fans love to don paint and feathers to cheer on the Washington Redskins and the Cleveland Indians, the Atlanta Braves, the Florida State Seminoles, and the Warriors and Chiefs of their hometown high schools. But outside the stadiums, American Indians aren't cheering--they're yelling racism.

School boards and colleges are bombarded with emotional demands from both sides, while professional teams find themselves in court defending the right to trademark their Indian names and logos. In the face of opposition by a national anti-mascot movement, why are fans so determined to...

Sports fans love to don paint and feathers to cheer on the Washington Redskins and the Cleveland Indians, the Atlanta Braves, the Florida State Seminoles, and the Warriors and Chiefs of their hometown high schools. But outside the stadiums, American Indians aren't cheering--they're yelling racism.

School boards and colleges are bombarded with emotional demands from both sides, while professional teams find themselves in court defending the right to trademark their Indian names and logos. In the face of opposition by a national anti-mascot movement, why are fans so determined to...