Stereotyping - the process of perceiving and reacting to people in terms of their group membership - is a widespread phenomenon, and one of the most widely investigated topics in social psychology. This new book is about the causes and consequences of stereotyping. It begins from the premise that, in order to understand the nature and function of stereotyping, it is essential to understand its role in, and relationship to, the activities of social groups. In so doing, it provides an alternative to more cognitive approaches that regard stereotyping primarily as a bias produced by the limits of...

Stereotyping is one of the most important issues in social psychology, but relatively little is known about how and why stereotypes form. This book explores the process of stereotype formation; the way people develop impressions and view social groups. Conventional approaches to stereotyping assume that stereotypes are based on erroneous and distorted processes, but the authors of this unique study have a very different view. They propose that stereotypes form to explain aspects of social groups and; in particular; to explain relationships between groups.

Stereotyping - the process of perceiving and reacting to people in terms of their group membership - is a widespread phenomenon, and one of the most widely investigated topics in social psychology. This new book is about the causes and consequences of stereotyping. It begins from the premise that, in order to understand the nature and function of stereotyping, it is essential to understand its role in, and relationship to, the activities of social groups. In so doing, it provides an alternative to more cognitive approaches that regard stereotyping primarily as a bias produced by the limits of...