Font geeks will enjoy reading about a variety of popular typefaces, including timeless classics like Baskerville and Garamond; early 20th century standards like Futura and Gill Sans; the ubiquitous Helvetica and its cousin Arial; and distinctive modern typefaces like Motter Tektura and Verdana. The book features samples of each typeface, and examples showing memorable uses of many of them.

A trademark is a word, phrase, symbol, or design that identifies the source of goods or services. A trademark can be an original design or an invented word, but it can also be an descriptive term recognized by the public as indicating a particular source. Unlike patents and copyrights, trademarks are renewable indefinitely, but companies often change their trademarks over time. Trademarks Coloring Book presents a selection of clever, elegant, and inspired trademarks, including some of the world's most famous marks.