This new edition of Robert Sommer and Barbara Sommer's successful book A Practical Guide to Behavioral Research continues to emphasize a hands-on, multimethod, and interdisciplinary approach to behavioral research in psychology, sociology, and anthropology. It expands the fourth edition's coverage of computer-related research methods and employs an international perspective, presenting general principles and their practical applications. Like previous editions, A Practical Guide to Behavioral Research, 5/e, covers the four major approaches to behavioral research...

This new edition of Robert Sommer and Barbara Sommer's successful book A Practical Guide to Behavioral Research continues to emphasize a hands-on, multimethod, and interdisciplinary approach to behavioral research in psychology, sociology, and anthropology. It expands the fourth edition's coverage of computer-related research methods and employs an international perspective, presenting general principles and their practical applications. Like previous editions, A Practical Guide to Behavioral Research, 5/e, covers the four major approaches to behavioral research...