This second edition provides new concepts and insights into media literacy and updates previous examples and discussions. As with the first edition, Part One provides a theoretical framework for the critical analysis of media text. Part Two invites students to apply the methodological framework to a variety of media formats. In addition to the formats included in the first edition--journalism, advertising and American political communications--this section includes a new chapter of interactive media. Part Three considers issues in media communication, such as violence in the media, media...
This second edition provides new concepts and insights into media literacy and updates previous examples and discussions. As with the first edition...
Art Silverblatt Ellen M. Enright Eliceiri Ellen M. Enright Eliceiri
The DEGREESIDictionary of Media Literacy DEGREESR is a reference work that contains key concepts, terms, organizations, issues, and individuals of note related to the field of media literacy. Media literacy is an international movement, with many countries developing media literacy programs. This work significantly contributes to the study and understanding of this new and evolving field. In that we all live in a world in which we are inundated by information conveyed through the channels of mass commmunication, this dictionary will be a resource for scholars, students, and individuals...
The DEGREESIDictionary of Media Literacy DEGREESR is a reference work that contains key concepts, terms, organizations, issues, and individuals of ...
International communication affects the way we think about other countries and their people and sets the agenda of issues that face the global community. This book introduces the functions of international communications.
International communication affects the way we think about other countries and their people and sets the agenda of issues that face the global communi...
International communication affects the way we think about other countries and their people and sets the agenda of issues that face the global community. This book introduces the functions of international communications.
International communication affects the way we think about other countries and their people and sets the agenda of issues that face the global communi...
The study of various types of programming is essential for critical analysis of the media and also offers revealing perspectives on society's cultural values, preoccupations, behavior, and myths. This handbook provides a systematic, in-depth approach to the study of media genres - including reality programs, game shows, situation comedies, soap operas, film noir, news programs, and more. The author addresses such questions as: Have there been shifts in the formula of particular genres over time? What do these shifts reveal about changes in culture? How and why do new genres - such as reality...
The study of various types of programming is essential for critical analysis of the media and also offers revealing perspectives on society's cultural...
The study of various types of programming is essential for critical analysis of the media and also offers revealing perspectives on society's cultural values, preoccupations, behavior, and myths. This handbook provides a systematic, in-depth approach to the study of media genres - including reality programs, game shows, situation comedies, soap operas, film noir, news programs, and more. The author addresses such questions as: Have there been shifts in the formula of particular genres over time? What do these shifts reveal about changes in culture? How and why do new genres - such as reality...
The study of various types of programming is essential for critical analysis of the media and also offers revealing perspectives on society's cultural...
Completely updated, with current examples and new coverage of digital media, this popular handbook provides a range of qualitative approaches that enable students to effectively decipher information conveyed through the channels of mass communication - photography, film, radio, television, and interactive media. It aim is to help students develop critical thinking skills and strategies with regard to what media to use and how to interpret the information that they receive. The techniques include ideological, autobiographical, nonverbal, and mythic approaches. An Instructor's Manual is...
Completely updated, with current examples and new coverage of digital media, this popular handbook provides a range of qualitative approaches that ena...
Completely updated, with current examples and new coverage of digital media, this popular handbook provides a range of qualitative approaches that enable students to effectively decipher information conveyed through the channels of mass communication - photography, film, radio, television, and interactive media. It aim is to help students develop critical thinking skills and strategies with regard to what media to use and how to interpret the information that they receive. The techniques include ideological, autobiographical, nonverbal, and mythic approaches. An Instructor's Manual is...
Completely updated, with current examples and new coverage of digital media, this popular handbook provides a range of qualitative approaches that ena...
This fourth edition of "Keys to Interpreting Media Messages" supplies a critical and qualitative approach to media literacy analysis. Now updated with conceptual changes, current examples, updated references, and coverage of new developments in media-- particularly in digital, interactive forms--this book addresses all forms of information disseminated via mass communication.
Organized into three sections, the book first presents a theoretical framework for the critical analysis of media text that covers the definition of media literacy as well as fundamental principles and concepts....
This fourth edition of "Keys to Interpreting Media Messages" supplies a critical and qualitative approach to media literacy analysis. Now updated w...
This fourth edition of "Keys to Interpreting Media Messages" supplies a critical and qualitative approach to media literacy analysis. Now updated with conceptual changes, current examples, updated references, and coverage of new developments in media particularly in digital, interactive forms this book addresses all forms of information disseminated via mass communication.
Organized into three sections, the book first presents a theoretical framework for the critical analysis of media text that covers the definition of media literacy as well as fundamental principles and concepts. Part...
This fourth edition of "Keys to Interpreting Media Messages" supplies a critical and qualitative approach to media literacy analysis. Now updated w...
