Where do you begin to look for a recent, authoritative article on the diagnosis or management of a particular malignancy? The few general oncology textbooks are generally out of date. Single papers in specialized journals are informative but seldom comprehensive; these are more often preliminary reports on a very limited number of patients. Certain general journals frequently publish good indepth reviews of cancer topics, and published symposium lectures are often the best overviews available. Unfortunately, these reviews and supplements appear sporadically, and the reader can never be sure...
Where do you begin to look for a recent, authoritative article on the diagnosis or management of a particular malignancy? The few general oncology tex...
An investigation was performed into the current marketing practices of pharmaceutical companies through a literature search, case studies and interviews. The literature search focussed on the regulations and guidelines that control the promotion of pharmaceutical products in four markets; Europe, United States, Japan and Ireland. The two products that were investigated for the case studies are Claritin (Clarityn) from Schering-Plough and Lipitor from Pfizer. The case studies focussed on how the companies promoted and influenced patients to buy their products through television commercials...
An investigation was performed into the current marketing practices of pharmaceutical companies through a literature search, case studies and intervie...
Where do you begin to look for a recent, authoritative article on the diagnosis or management of a particular malignancy? The few general oncology textbooks are generally out of date. Single papers in specialized journals are informative but seldom comprehensive; these are more often preliminary reports on a very limited number of patients. Certain general journals frequently publish good indepth reviews of cancer topics, and published symposium lectures are often the best overviews available. Unfortunately, these reviews and supplements appear sporadically, and the reader can never be sure...
Where do you begin to look for a recent, authoritative article on the diagnosis or management of a particular malignancy? The few general oncology tex...
