A new way of working has emerged at Semco: hammocks where people rest during the day, Retire-a-Little Plans, the end of the head office, and more. The results: inordinate success for 20 years, and an organization that covers an enormous range of business activity. This book tells the fascinating and unlikely story of how this can be achieved.

Semco is one of Latin America's fastest-growing companies, acknowledged to be the best in Brazil to work for, and with a waiting list of thousands of applicants waiting to join it. Here, the author shares his secrets, and tells how he tore up the rule books.