Proudly promoting itself as "the largest home building organization in the world," Sears, Roebuck and Company advertised in 1932 products in a handsome catalog that also displayed a full-size replica of Mount Vernon, created from Sears materials for a Paris exposition in 1932. At the heart of this now-rare publication were measured floor plans for 68 Sears homes. Over 200 illustration displayed interiors and exteriors for such handsome residences as the Belmont, a six-room house with vestibule, breakfast alcove, three bedrooms, and one-and-a-half baths; and the Dover, an English-styled...
Proudly promoting itself as "the largest home building organization in the world," Sears, Roebuck and Company advertised in 1932 products in a handsom...
For thousands of women across America, hard hit when the frivolity of the twenties ended so resoundingly with the Crash of '29, the pages of the Sears catalog became an essential resource in maintaining a wardrobe. An ambitious marketing operation, it could not afford to take chances on haute couture; its fashions were geared as closely as possible to the prevailing tastes of the American people. For this historically accurate sampling of authentic 1930s fashion, Stella Blum, former Curator of the Costume Institute at the Metropolitan Museum of Art in New York, selected for...
For thousands of women across America, hard hit when the frivolity of the twenties ended so resoundingly with the Crash of '29, the pages of...
