Sales theories come and sales theories go, but nothing beats learning from the original masters. "The Giants of Sales "introduces readers to the techniques developed by four legendary sales giants, and offers concrete examples of how they still work in the 21st century. The book reveals how:
* In his quest to sell a brand new product known as the cash register, John Henry Patterson came up with a repeatable sales process tailor-made for his own sales force
* Dale Carnegie taught people how to win friends and influence customers with powerful methods that still work
* Joe...
Sales theories come and sales theories go, but nothing beats learning from the original masters. "The Giants of Sales "introduces readers to the t...
