Toys from the 1950s, '60s, and '70s capture the joy of play and the pure fun of being a kid. But beneath those iconic names are rich veins of nostalgia, memory, and history. These toys--and the stories of the kids, parents, child-rearing experts, inventors, manufacturers, and advertisers they affected--reflect the dynamism of American life.

Senior exhibit developer and best-selling author Kate Roberts, along with senior curator Adam Scher, spotlight forty-five memorable toys, placing them in historical context and examining their development and launch, their impact on kids and the...