This is a practical guide for CEOs and corporate managers who want to improve their ability to develop corporate strategy, chart the direction of their organization, and involve their key executives in the successful implementation of that strategy. Robert describes a unique and proven method for setting and implementing strategy and for dealing with the qualitative variables that face an organization. The work begins with an examination of the common pitfalls of strategic planning. Subsequent chapters introduce the concept of strategic thinking (a necessary prerequisite to strategic...

Leadership, not necessarily a national industrial policy, is the key to restoring America's competitiveness in the global economy--and the key to leadership is the ability to think, not management charisma or personality traits alone. Consultant Michel Robert maintains that management must master a set of mental skills, critical thinking he calls them, and use them to develop a coherent strategy that others in the organization will accept. Moreover, effective leaders encourage innovative thinking and apply its decisively when problems arise. These skills can be acquired by, and...