This reference combines a critical analysis of Ronald Reagan's style as a public speaker with a set of selected speeches and an extensive bibliography. Kurt Ritter and David Henry cover his oratory from his days in the motion picture industry and as a political candidate to his years as Governor of California and as President of the United States. This analysis of his use of mass media as a pulpit and his command of the TV medium is intended for students, teachers, and professionals in communications and in government.
The volume defines Ronald Reagan's role as a political pastor, his...
This reference combines a critical analysis of Ronald Reagan's style as a public speaker with a set of selected speeches and an extensive bibliogra...
The rise of the media presidency through radio and television broadcasts has heightened the visibility and importance of presidential speeches in determining the effectiveness and popularity of the President of the United States. Not surprisingly, this development has also witnessed the rise of professional speechwriters to craft the words the chief executive would address to the nation. Yet, as this volume of expert analyses graphically demonstrates, the reliance of individual presidents on their speechwriters has varied with the rhetorical skill of the officeholder himself, his managerial...
The rise of the media presidency through radio and television broadcasts has heightened the visibility and importance of presidential speeches in dete...