This book is about championing a move away from simply evaluating physical assets to understanding and evaluating the intangible value of an entity. It means moving beyond economic theory to reprioritise and change the organisation so that further value can be created via processes, systems, measures, skills, knowledge and strategy. It is also about mapping the intangible value chain.
The book looks at value networks and, using real-life projects asks questions such as:
What do company value networks look like
How are they used to create value
How can one...
This book is about championing a move away from simply evaluating physical assets to understanding and evaluating the intangible value of an entity. I...
