The airbrush, considered a technically daunting instrument, renders mass, volume, light, color, and surface more accurately and elegantly than the customary presentation tools of architects and interior designers. But it offers rich effects worth using, even in the computer age.

This study explores the relationship between the way we see and the way we draw architecture ideas. The text deals with sensory experience of space, the spatial cues represented in architectural drawing and the relationship between drawing type and design intent. Forms of drawings provided by new technological aids such as animated computer graphics and virtual reality are also addressed.

As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words 'communication' and 'presentation' with the word 'selling' we confront the reality of a highly competitive world in which the process of creating images for selling architectural ideas is approached as a more persuasive and, therefore, more successful...